Thank you, Turi
From the very first working demonstrators through to the launch of our new website, Turi Cacciatore of turiDESIGN has been an exceptional creative partner — and we want to say thank you.
BeyondTouch™ is a technology that has to be experienced to be understood. Turning that into something people can see, hold and believe in — before it exists in the product they will one day buy — is one of the hardest challenges in deep tech. Turi Cacciatore took that challenge on and made it look natural.
Working alongside the Uniphy team, Turi brought an Integrated Design approach that held together dimensions that rarely sit in one place: product experience, interface behaviour, real-time prototyping, sensory feedback, visualisation and strategic narrative. In his own words:
"My role was to help transform this breakthrough interaction principle into tangible product experiences, working demonstrators, digital twins, future scenarios and public communication."
"This is where Integrated Design became central: connecting product experience, interface behaviour, real-time prototyping, sensory feedback, visualization and strategic narrative into one coherent process."
That coherence showed. The demonstrators Turi helped create put BeyondTouch™ in the hands of engineers, designers and decision-makers at some of the world's leading automotive and appliance companies. They didn't just see the technology — they felt it.
Most recently, turiDESIGN was central to the design and launch of the new Uniphy website — the platform through which we now tell the BeyondTouch™ story to the world. From the visual language to the product narratives, Turi's thinking is present throughout.
Turi has documented his work with Uniphy in a case study on the turiDESIGN website — a detailed account of how Integrated Design can help a deep-tech company communicate a genuinely new idea. It is well worth reading.
Thank you, Turi. It has been a privilege.